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Burt’s Snacks

2022
Junior Creative | Copywriter


As a Junior, the Burts team and I became pretty great pals. We were cut from the same spud, and the work we made together won hearts and the occasional award. Here’s some standouts...


‘Meet The Influencers’

In this campaign, we wanted to put Burts’ off-the-radar influences – a bunch of hard-working, charismatic West Country folk – on the nation’s screens in a series of social-first videos. The plan was to drive traffic to them with some silly OOH – and that, dearest reader, is exactly what we did.

Art Director: Scott Franklin
Senior Copywriter: Roger HadfieldACD: Henry Challendar
ECD: Nicola Roberts


Masterbrand

Burts have been a client of my old agency for a good ol’ while, but they hadn’t had a look and feel overhaul since 1999. Here’s where we took it (and where it still stands today).



Social Copy

Burts’ socials weren’t all that sexy, but where I could, I added a lil’ life. How ‘bout some captions, eh?